You can’t be everywhere at once

Ever search for a company online and discover a Facebook page that has been inactive for months? Yeah, that’s appealing … and, unfortunately, common.

Social media can be a tough safe to crack. Everyone is doing it and everyone is doing it differently. What is the right way? What is the right platform?

Well, there are many right ways and many appropriate platforms; the trick is to know your audience and your goals. Are you trying to network, promote or share information? YouTube may be better for promoting, while Facebook is the go-to platform for strict networking.

A little dated, but in my opinion, oober useful (yes … I made that word up… so?), 60 Second Marketer’s article, “Top 52 Social Media Platforms Every Marketer Should Know,” offers the entire breakdown of what platforms are best for accomplishing different goals.

Fifty-two! Yes, the list is expansive, but that is the point. Don’t waste your company’s time by approaching social media with an omnipresent attitude. You can’t be everywhere and communicate your values and brand effectively. Specialize. Limit your company to one or two platforms and do them well.

The second key to success using social media is to know how platforms are being used and by whom?  

For instance, did you know that the fastest growing demographic on Twitter is the 55-64 age bracket? Or, that millions of Facebook users access Facebook using only their mobile devices?

Fast Company offers those and other startling statistics that might make you rethink your current approach. 

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This applies to you

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Mimi and Eunice

The fast pace of the Internet and information and communication technology overall has the tendency to make all our heads spin. For businesses and individuals alike, sometimes the desire to stay on the forefront of technology undermines the need to educate ourselves on the laws and regulations that are still catching up. As we’ve witnessed in many cases, the consequences of ignoring legislation can be devastating, resulting in huge fines or more serious legal repercussions (see Ragan’s $8000 blogging mistake). This is why I thought Ragan’s well-written, concise summary of applicable laws for online professionals is noteworthy.

Like all Ragan’s articles, this one is short and to the point, offering easy-to-follow summaries of the most relevant laws pertaining to the Internet. Businesses, bloggers and generally anyone with an online prescience can benefit from the reading.

How to kill kittens

ImageNow that I have your attention … don’t ask me how I came upon this. Just tell me what it is, please.

The Landover Baptist Church forum on how best to kill kittens includes suggestions from “Trap them and use them as live bait in a hunt” to simply baptizing them. There was exactly one post on the sadistic nature of the discussion thread and its author was marked as an enemy to God and banned. Trying to get to the bottom of this, I visited the “noobs page” (their name, not mine) and found no trace of satire. Every page also reminds us of this:

The information presented here is Biblically accurate. Opinions concerning the technical difficulties, fitness requirements, safety, and ratings of self-crucifixion, flagellation, stoning, destroying enemies of GOD utterly, without mercy, and other activities inherent in Christianity are subjective and may differ from yours or others’ opinions; therefore be warned that you must exercise your own judgment as to the difficulty and your ability to safely protect yourself from the inherent risks and dangers. Do not use the information provided on this site unless you are a True Christian ™ who understands and accepts the risks of participating in these activities. Landover Baptist Church makes reasonable efforts to include accurate and up to date information on this website, errors or omissions sometimes occur, therefore the information contained on here is provided “as is” and without warranties of any kind either expressed or implied. Viewing, reading, or any other use of the information contained within this web site is purely the voluntary will of the viewer or user. You, ‘the viewer’ or ‘user’ shall not hold the publisher, owner, authors or other contributors of The Jesus Experience responsible for any incidents related directly or indirectly to the Experience. Landover Baptist Church, et. al., assumes no liability or responsibility for your actions.

I did find an external forum on a different site that labeled it a fake, but also read that it is taken very seriously (one Atheist did in fact get booted from the site after expressing opposing views on a thread). The site itself also posts a hidden disclaimer at the bottom of their Terms of Service labeling it as fiction/satire. Regardless, it’s disturbing (to the average morally sound person, anyway). I also wonder who comes up with this stuff?

Thoughts on what to make of this? Here’s their regular website.

Other Must Read Threads!

Liebster Award

Liebster AwardI got nominated for a Leibster award by beccaleerobinson! Apparently, it’s a way for newer bloggers to gain a bigger following by answering questions about themselves. It’s given to bloggers with less than 200 followers to help readers learn more and to help get your name (i.e. blog) out there. Unbeknownst to me, the magic number is 11: 11 questions and 11 facts. Here we go! Thanks, beccaleerobinson.

1. What/Who inspired you to start blogging?

This blog started as a means to a grade and it was originally all about college life and how to balance work, life and school. I found myself loving blogging and couldn’t let go after my class ended. As is obvious, it has developed into a broader topic, because I want to talk about what I want to talk about without being restricted to a narrower topic. 🙂

2. If you could use only one makeup product for the rest of your life, what would you use (blush, eyeliner, foundation, etc.)?

Cover up; it’s the only makeup product I use anyhow. 🙂 I am a frequent blusher for no good reason, so I do what I have to do to cover my rosey cheeks.

3. What is your favorite book from childhood?

I am cheating somewhat, because this is a 63-some series: Hank the Cowdog. (I love all of them.)

4. Have you watched any of the Oscar movie winners and/or nominees from this past year and what is your verdict? If not, what Oscar movie and/or nominee movies from this past year do you want to see?

I don’t really pay attention to Oscar winners/nominees. I could probably guess which ones out of the ones I have seen have won, but it would only be a guess. I love movies based on true stories (any genre) and I know they are usually popular in the Oscar realm.

5.  What word makes it the most into your personal vocab?

The. I’m just being realistic here. (If you were to ask me what the most annoying word that makes it into my vocabulary is, it would be Umm or Uh.)

6. What are your top five favorite clothing stores to shop at?

My only criteria for clothes shopping are: near me, affordable, uncrowded and wide selection. Favorite place to shop in general: REI.

7. What is your most loved health food and green beauty product?

Health food: mango

Green Beauty Product: I have know clue.

8. The Voice or American Idol?

Neither. Brain Games anyone?

9. Where do you want your next vacation spot to be?

South Africa beginning in Johannesburg and making my way to Cape Town. Cannot wait!

10. When was your first concert?

When I was 16 or 17; Journey, Heart and Cheap Trick.

11. What accent can do you the best besides your own?

A southern accent.

11 Fun facts

1. I don’t like talking over the phone or texting.

2. I have attended four elementary schools, three middle schools, three high schools and two colleges.

3. If it was feasible, I would live off a diet consisting solely of Thia, Chinese and Indian food.

4. I do freelance writing and designing.

5. Since I was 14 years old, I have gone less than 6 months total without working.

6. I only wear one piece of jewelry.

7. My only allergens are hemp, cheap jewelry and morphine.

8. I cannot sleep with the closet door open.

9. I never start writing a paper until the night before it’s due; but, I will never write a paper the day it’s due. This way, I can sleep on it and read it with fresh eyes in the morning.

10. I am deathly afraid of trees underwater. If I even know there is a tree or large branch, I wont go in; this stems from a near-drowning experience I had when I was caught in a flood. I was swept up in a stream and wedged underneath a log.

11. My favorite topic of study is that of other cultures and religions; any and all. I was originally going to school to be a cultural anthropologist, but became turned off of the idea when I realized I would have to get a PhD before being able to do what I wanted. That meant more loans, so I settled for a degree in journalism and technical communications.

I nominate: theimportanceofbeingquirky

The subjectiveness of objectives

Objective: to wow readers with an interesting blog article and write something read-worthy. 

Now, was that really necessary? You already knew I wrote this with the intention of someone reading it and being humored, enlightened or otherwise intrigued. Granted, it’s different than including an objective on a resume, but it is the same concept. I am drained from all of the conflicting dialogue from career counselors and professionals on whether an objective is standard or outdated. 

Prof. A: “Oh, you really should include an objective; otherwise, how do I know what you want?”

Dr. M: “Why on Earth did you put an objective there? I know you want a job already.”

Ms. J: “It’s nice, but where is your objective telling me about yourself.”

Mr. D: “Well, you can make room for the rest of your experience section by deleting this useless objective line.” 

I am curious to know others’ views on this matter. Professionals? Job seekers? Please, enlighten me. 

“Ok, Glass. Here’s what we think.”

Not long ago, Google introduced Glass, the next generation of ubiquitous computing. As more and more beta versions of the wearable technology become available, people are beginning to form concrete opinions about its applications and possible repercussions.

A discussion amongst four Colorado State University students in the journalism program captured some concerns and benefits surrounding Google Glass’s foreseeable public introduction.

“I just wonder about the implications of [accessing] Netflix while driving,” said Colleen Canty, a junior journalism and technical communications major. 

Canty, like many others, primarily voices concerns about where technology such as Glass is compelling society as a whole. According to her, the entire value system is shifting. People no longer value quality time; they are in a constant flux, always scrambling to capture the moment and never to live in the moment.

Contrarily, Deanna Cox views Glass as a potential solution to that enigma.

“What if Google Glass could change the way we vacation and have fun?” Cox asked, addressing the group. “What if we could be more invested in what we are doing while still being able to document it by just looking at it with Glass on?”

Currently, Glass is available only to those included in the testing and application development process. However, Google is preparing to make the technology publicly available this year.

By using simple voice commands following the prompt “Ok, Glass,” users can quickly read texts, check email, snap pictures, record video and more. The technology wears like glasses, with a small camera lens positioned just over the eyebrow.

The flood of articles citing privacy concerns has made the implications of such a technology clear. Student’s mimicked those concerns during their discussion, raising questions about the inconspicuous nature of the glasses and the recording capabilities.

Despite the fact the technology is not yet publicly available, glimpses of potential conflicts have surfaced. In October 2013, a California woman was ticketed for wearing Glass while driving. The ticket was later dismissed, however, it was an eye-opener to many states that, shortly after, passed legislation banning use of the technology while behind the wheel.

Jillian Keller, a junior journalism and technical communications major, pointed out one of the key issues surrounding the legislation.

“She had it on, but that doesn’t necessarily mean she was using it,” Keller said regarding the incident in California.

Predictions can be made surrounding the blend of technology and driving. One need only look at the struggle officials have faced with enforcement of the laws regarding texting and driving. The issue, as Keller articulated, is in the ability to prove use and not simply possession of the technology while behind the wheel.

Perhaps the most voiced concern regarding Glass, though comes in the midst of Edward Snowden’s now infamous leaking of top-secret National Security Agency paperwork, revealing that the agency has collected untold amounts of information about U.S. citizens through phone and email data.

Skyler Leonard, an English and journalism double major, points out that technology like Glass only simplifies collection of personal information for the government.

“When you can already give up private information through email, what kind of information could you give up through what you see everyday?” he said.

However, since Snowden leaked data revealing government monitoring activities, Google is one of several companies to publish secret orders it has received from the government requesting customer information. Google, along with Apple and Microsoft, also sued the government in an attempt to declare the requests for information a violation of users’ privacy.

To many, the issues of privacy raised by Glass are overstated. Glass has little more capabilities than the average smart phone when it comes to recording and taking photos. Furthermore, students discussed many benefits Glass offers.

“It’s efficient, it’s productive, it makes sense,” Canty summed up.

Canty is not the only one who voiced positive aspects of Glass. Leonard spoke of possible work applications within journalism.

“The thing that I think is really cool is [interviewing] would be really helpful if you had Google Glass as a journalist,” he said.

For better or worse, the students all agree on one thing: the technology is not a passing trend.

“I don’t think it’s a fad,” Cox said. “I can picture every single person wearing one and connecting with each other that way.”

Stand up for yourself

ImageWe all know by now that a sedentary lifestyle can be damaging, but not many know the details behind the fact. I alternate between an office and classroom setting all day, most days, so it can hardly be helped.

The Health Hazards of Sitting,” published on the Washington Post‘s website, offers a helpful and quick-to-read diagram explaining just what sitting does to your body. While some of their “studies” are pretty laugh-worthy (“people who watched the most TV in an 8.5-year study had a 61 percent greater risk of dying.” As in, apparently, if you don’t watch TV you won’t die), some of it is genuine and correct.

It offers some tips to counteract the symptoms, but I thought I’d share some of my own tricks as well.

Have the right furniture. Many companies have taken up serious ergonomics programs in recent years. In most cases, if you just ask, you can have your chair traded for an exercise ball or a more body-friendly chair at the least. One company I worked for also provided standing desks so you didn’t have to sit while at your computer (granted, some people may find that a bit extreme).

Stretch, stretch, stretch. You can really never stretch too much. Arms, legs, chest, neck — do it all. Mayo Clinic offers some good “office stretches” on their site.

Be social. Instead of emailing someone, walk over to their desk. Use breaks and other opportunities to get up and move around. Walking is really the best way to counteract the symptoms of a sedentary lifestyle.

Other than that, do all the other junk like eat well and exercise. That should help. 🙂

Colorado’s newest medical marijuana patient causes some outrage

ImageThe debate over medical marijuana is no longer hard-hitting news, especially for those of us in Colorado. But, as with everything else, some new development arises, thrusting it back into the spotlight. The latest fiasco centers on Colorado’s newest patient: 3-year-old Landon Riddle.

The first image that came to mind when I read about a 3-year-old medical marijuana patient was that of a toddler holding a joint; that would certainly be cause for some distress. However, the actual facts make for a valid debate.

It’s worth reading the whole story on CNN (3-year-old is focus of medical marijuana battle). But, I am curious to know people’s opinions on this matter. Do you think subjecting a 3-year-old to marijuana is justified?

Ultimate interviewing prep package

I have read many insightful articles recently on Ragan about how to land a job through a great interview. All are worth sharing, and, combined, can prepare you for mastering your next interview. Read about what to do and what not to do when trying to land your dream job! And, check out this infographic full of information you wish you would have known during your last interview:

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Getting away with murder

Affluenza. I won’t lie; the first time I heard this word I thought it was a weird new strain of the flu. In actuality, it is a term used to describe someone with a sense of entitlement who is irresponsible and, now, apparently above the law. 

Recently, a Texas teen plead guilty to four counts of intoxication manslaughter after killing four pedestrians while driving under the influence of alcohol and Valium, deemed Affluenza as his defense … and got out of serving up to 20 years! 

I’m no criminal law expert, but it seems that if this was a legitimate defense, probation would not be a fit punishment. It’s essentially saying that teens with an unwarranted sense of entitlement and who have been allowed to get away with everything should continue to be allowed to get away with everything. After all, it’s only fair. You can read the whole story on CBS News